Collaboration day at the Clubhouse Beverly Hills was supposed to start at 2 p.m., but that time has come and gone and the mansion was still as sleepy as a college dormitory on Saturday morning In one of the four living rooms of the house, a huge oil painting of George Washington towered above a pale leather sofa Whiteboard lists ideas for future TikTok videos: shooting range, wine tasting, go-karts, Joshua Tree Outside, by the sparkling pool, the lawn was dotted with statues of Greek gods and human-sized hamster balls

In the kitchen, Casius Dean, an 18-year-old from Hawaii who moved to Los Angeles for his coronavirus stimulation test and is now a full-time home photographer, told me that the days Collaboration Weekly was an opportunity for “people with different levels of social media to create together” A videographer rushed on his way to Starbucks “Girls don’t even have their makeup on,” he said rolling his eyes The only one who seemed ready was Teala Dunn, the oldest resident of the house at 23, who was walking around the mansion in a bright turquoise bikini As a child, Teala played a kidnapped girl in Law & Order: SVU and voiced a bunny in a Disney movie But these were the old ways of having a career in entertainment Her TikToks, many of which explain how she has a lot of bikinis but can’t swim, have been seen over half a billion times Teala asked Dean to take a picture by the pool, where she threw her hair up and tilted her chin from different angles After a few minutes she grabbed her phone and squinted at the “That’s it” pictures she said

A rotating cast of 12 influencers lives at the Clubhouse Beverly Hills, with their every move documented by three full-time media staff A real estate developer, Amir Ben-Yohanan, pays the rent and provides creators with everything equipment they need to create content: tripods, light rings, dirt bikes, flamingo-shaped pool floats In return, the locals make several TikToks a day. “I would compare it to a Hollywood studio,” Ben-Yohanan told me. “The only difference here is that influencers live in the studio.” That, and the movies last at maximum one minute

Teenage culture was once a subset of mass culture; kids might have watched different tv shows and movies than their parents but they always watched tv and went to the multiplex Nowadays if you talk to a teenager you will find that they seem to exist in an entirely separate world of entertainment, in which they are both consumers and producers of content As early as 2014, young people were more likely to admire YouTubers than traditional Hollywood celebrities In 2017, 71% of teens said watching three or more hours of video on their smartphone a day TikTok surpassed 2 billion downloads in the spring and the pandemic has only accelerated its rise: with the closure of schools and the quarantine of children with their parents , the app demanded even more attention from teenagers

Over the summer, TikTok faced an unlikely foe, the President of the United States, who, citing privacy concerns, threatened to ban or forcibly sell the app owned by Chinese Yet Donald Trump’s war on TikTok has done little, if anything, to slow its growth In Q3 2020, it was downloaded nearly 200 million times globally, more than any other app, same Zoom

Magazines and gossip websites began to cover its stars alongside or in place of traditional Hollywood stars “You don’t see the typical celebrity, because they don’t make movies, they don’t aren’t on the red carpet, they’re not doing anything – they’re with their family or whatever, “Morgan Riddle, who was at the time the brand development manager for Clubhouse Beverly Hills told me in August” In these content houses we have a full media team So in the strangest way the pandemic has benefited us from the fact that we’ve all been locked up and no one has anything to do but create content “

At 3:30 p.m., the house was starting to fill with young people, few or no masks Some were from other designer homes that are part of the great Clubhouse family: Clubhouse Next (for emerging designers), Clubhouse FTB (” for boys ”), Not a Content House (a house for girls only for young designers) Girls brought plus-ones, boys brought plus-ones, plus-ones brought plus-ones Des kids on the cusp of social media fame came from Georgia or North Carolina to improve their profile by creating content with top creators A little girl in ripped jeans, a white cropped top, and crisp makeup turned out to be Coco Quinn, a YouTuber and TikToker who is, according to Gen Z FamousBirthdayscom, the nation’s second most popular 12-year-old

The crowd spread out onto the patio and lawn surrounding the pool The girls claimed the tripods and split into small groups to film themselves dancing They were wearing outfits optimized for movement: sweatpants , crop tops, sneakers Several of the older ones drank from plastic cups filled to the brim with rosé They all knew the dance trends that were popular on TikTok that week and repeated them over and over again until that the energy is good, adjusting the hand gestures to give their own turn to the movements The air was filled with determined excitement and pep-rally Inside, a catering company served unlimited poke bowls Teala watched Coco rotate her hips. “I wish I was 12,” said- she with a sigh

A group of boys stood on the patio, discussing legal documents The influence contract for an agency was “about 80 pages long,” complained a 17-year-old Another boy was grateful that he checked with a lawyer before completing his paperwork “It got me for life,” he explained “You have to know what you’re signing”

The main gossip that day was about Sway House, a mansion full of content populated by a team of loud, photogenic boys aged 17-21 Sway guys threw huge parties despite Los Angeles County ban on gatherings of any kind A week earlier, the county public health director warned of ‘explosive growth’ in cases coronavirus in young people; 18 to 29 year olds had a higher case rate than any other age group Mayor Eric Garcetti had just cut the power to Sway House “Despite several warnings, this house has turned into a nightclub in the hills “He said in a statement House’s most famous member, Bryce Hall, responded by adding a new hoodie to his Party Animal product line; it had a broken light bulb and the sentence lights up

The Clubhouse day of collaboration, several people assured me, was not a party; it was work At the end of the afternoon, more than 50 people were hugging, dancing and laughing, with no masks in sight “It’s difficult because our work puts us in contact with so many people,” said to me a girl “If you use social networks, you have to collaborate”

When a group of boys started jumping off the roof into the pool, I decided it was time to go More and more children were entering the mansion and the long driveway was filled with close proximity two dozen cars, with more people on the surrounding street A masked woman moved slowly on the sidewalk, writing them all the parking tickets

In November 2017, Chinese tech company ByteDance acquired Musically, a social media app whose content consisted primarily of lip syncing of teenage girls Musically was widely regarded as cringey; the videos were too eager, too naked to attract attention When ByteDance merged Musical with its own video-sharing platform, TikTok, in August 2018, the new app was initially tainted with the reputation of the old compilations of Goofy TikToks – dancing furries, gothic emoticons – streamed to YouTube and Twitter In a world dominated by a handful of tech companies that tend to pull out or acquire viable competition, the new app seemed unlikely to spread across the board. – beyond a niche audience “I was skeptical I didn’t know if TikTok was going to evaporate,” Evan Britton, founder of Famous Birthdays told me. “I was shocked at how quickly he grew”

Ahlyssa Velasquez, a redhead drama kid from Avondale, Ariz., started posting TikToks as @itsahlyssa in 2019, during her senior year of high school She didn’t mind people making fun of the app; she felt like a stranger anyway, so who cared? Posting a 15-second TikTok was less work than making a YouTube video and less filtered and posed than Instagram TikTok videos had a warm vibe in the bedroom (although many TikTokers prefer filming in the bathroom, where the (lighting is more flattering) The kids filmed themselves doing what they had been doing for ages – singing, dancing, playing pranks on siblings, making fun of their parents – but now they had an audience potential millions of people ByteDance was willing to dig deep to build that audience: the company reportedly spent nearly $ 1 billion advertising TikTok in 2018, mostly on other social platforms

Young women were among the first to stick with TikTok’s appeal In an era when other social media platforms were embroiled in political scandals, TikTok emphasized fun and entertainment; its stated mission is to “inspire creativity and bring joy” to users This commitment to lightness can be as refreshing as it is disconcerting When ByteDance was accused of removing posts about pro-democracy protests in Hong Kong, the company claimed there was no censorship – these posts just weren’t as interesting to users as the viral dance challenges

The core functionality of the app is the For You page, or FYP, a stream of personalized content in the form of an endless scroll of videos FYP relies heavily on passive personalization; an algorithm learns what you like by analyzing your viewing patterns and quickly adjusting the feed to suit your tastes Watching TikTok videos, you train the algorithm for entertainment – and the results are extremely, sometimes strangely, convincing L The app may seem to know what you want better than you. Part of the fun of TikTok is seeing what unexpected subculture FYP will serve you that day (Friends and acquaintances I interviewed were recently referred to the activist-child-socialist TikTok, handsome ceramicist TikTok and fan-fiction Draco Malfoy TikTok) For creators, the app provides sophisticated video editing tools, as well as a library of sounds and songs to riff on. The platform’s commitment to prioritizing engagement makes it “oddly meritocratic,” Eugene Wei, technical manager and blogger tells me Celebrities and influencers aren’t the only ones gaining views; on TikTok, anyone could go viral

After graduating from high school, Ahlyssa attended VidCon, an annual convention in Anaheim, Calif., for creators and fans of video content While the big stars of YouTube spent much of the time. weekend talking on billboards, TikTokers had more time to engage with fans Many of them have asked Ahlyssa to be in their videos; she had distinctive flaming red hair and a sunny, easy-going disposition – plus she knew all the dances By the time she got home, she had nearly 700,000 followers Over the course of a weekend she was passed from fan status to discreet celebrity

TikTok content is powered by memes: dance challenges, joke formats or sound clips that users repeat and parody For people unfamiliar with the app, TikTok can seem like a mind-boggling assault of trends and jokes This self-referential quality makes it particularly suited to adolescent culture; watching memes browse TikTok reminded me of how quickly certain elements of the playground lore like the ‘pen15 club’ exploded in my college in the pre-social age of media Memes are changing so quickly that if you log out for a week or a day, you will return to an incomprehensible world Why is everyone announcing that they are possessed by an owl? Maybe better never to log out at all

When Ahlyssa started college at the University of Arizona in August 2019, she took care of her sorority and stopped posting so much.But then a funny thing started to happen In the evenings, drunk girls she didn’t know were running towards her: Oh my God, it’s a TikTok girl! The app seemed to have crossed a certain threshold of unseen popularity. Her sorority sisters were obsessed; when she came home for the Christmas holidays all her friends wanted to do was do some dances. “When Charli started growing up, that’s where it really jumped” Ahlyssa told me “Everything the world downloaded the app to find out who this person named Charli was “

A year ago, Charli D’Amelio was living in suburban Connecticut, in a large stone house with intimate sayings on plates in the kitchen.She was a sophomore high school student who loved Judge Judy and horror films; on weekends her mom would take her to dance competitions Then, over the course of a few heady months, she became insanely, inexplicably famous.In March of this year, two months before her 16th birthday, Charli officially became the person the most most popular on TikTok As of October, she had 94 million subscribers on the platform, about 6 million more than Rihanna on Instagram or Taylor Swift on Twitter Now, when baby boomers want to reach out to young people, they call Charli – as Ohio Governor Mike DeWine did in March, enlisting him for a social media campaign encouraging young people to socialize Evan Britton, of Famous Birthdays, told me that Charli’s fame is an indication of TikTok’s shift from the fringes of youth culture to the mainstream. “JLo asked Charli to be in his music video. audience of Charli, and not the other way around “, he told me” This is how you know that she is pierced “

Charli often says that she has no idea why she, of all people, was anointed with TikTok fame.She downloaded the app in May 2019 at the behest of her friends.Some of her first videos were filmed horizontally – better for showing traditional dance moves, but not at all how TikTok was meant to be used.She quickly adapted to the app and became one of the thousands of girls posting videos of themselves dancing Two months later, a relatively mundane post – a duet or side-by-side response to a dance video from @move_with_joy, a woman who does easy dances – exploded

The app has had its share of unique wonders, but Charli continued to add followers at a rapid rate His success was in part a timing accident Many of TikTok’s early stars cut their teeth on YouTube or Vine, the beloved short video app that closed in 2017 By mid-2019, however, TikTok had grown enough to be ready to make his own star, and that was supposed to happen during the summer, when the kids weren’t are not in school (The second most followed TikToker, Addison Rae Easterling, 20, posted her first viral video shortly after Charli)

As Charli’s number of followers increased, his popularity acquired a reflective quality; basically she became a meme for other TikTokers to react There was a flurry of posts I don’t understand why Charli is so popular, followed by backlash videos with the tags #teamcharli and #unproblematicqueen “It’s became an uncontrollable feedback loop, “Wei explained” The more controversy there was about why she was popular, the more popular she became “

In the fall, kids would come to Charli and ask for photos Her older sister, Dixie, started posting on TikTok in October and quickly gained millions of followers (Gen Z fame is big on siblings, and especially twins) Strangers filmed the family when they went out for ice cream It was a teenager’s nightmare / dream – everyone me watch “All other TikTok networks are on @charlidamelio,” tweeted Taylor Lorenz, New York Times reporter and expert on Gen Z trends last November. That month, Charli switched to an online school that allowed for a more flexible schedule.But Charli, Dixie and their parents, Heidi and Marc were heading to the West Coast almost every week to hang out with other TikTokers. and explore business opportunities In May, the family – including their four cheerful and outgoing dogs, Rebel, Cali, Cody and Belle – moved to Los Angeles

This summer, I met the D’Amelios at their current home, a decidedly contemporary mansion in the Hollywood Hills. In one corner of the open plan living room stood a large black sculpture that looked like a shiny fishman; the kitchen was immaculate and an intimidating white The real estate upgrade coincided with a similar update to Charli’s image On TikTok, I had noticed that she looked like a more elegant version of herself, her fingernails and eyelashes still done In person, however, she spoke softly and looked petite in an oversized hoodie; I felt deeply aware that she was a child

When I asked her which milestones meant the most to her, Dixie replied, “I feel like 100,000 is the last time you had, like, Oh my God”

“When did I reach 80 [million]?” Charli said “Like yesterday? I cried because I was nervous – why are there so many people…” She paused, as if even ending the sentence was too overwhelming By the time this story will be. published, it will probably have reached the 100 million mark

Charli’s appeal is linked to her ability to be both approachable and ambitious. She manages to telegraph a sort of ordinary peculiarity; she’s the pretty babysitter or captain of the field hockey team (About 80% of her followers are female) Although she has danced competitively since kindergarten, on TikTok her moves have a casual and relaxed People sometimes wonder why more skillful dancers aren’t more famous than Charli, who misses it completely – her fans appreciate that she dances in an accessible way

Charli and Dixie also managed to avoid scandal The D’Amelio sisters told me their careful approach to social media predates their fame “My friends would post what they were doing, and I wouldn’t even post if I went to a party “said Dixie” It worked so that we always protected our brands “

The sisters avoid lip-syncing profanity, for the most part, and don’t participate in trends that seem dubious to them, like last spring’s ‘photo challenge’ “The week I visited, TikTok (and the world) was obsessed with “WAP”, the delightfully secular song by Cardi B and Megan Thee Stallion about, well, vaginal lubrication The most popular dance of the song, which was created by Brian Esperon, a dancer and choreographer from Guam, involved “a lot of twerk,” according to Charli, and her mother had declared it banned

“I mean I can do it I just don’t have the right to… show people,” Charli said She looked down and away, and for a minute she looked like she didn’t any other teenager oscillating between obedience and rebellion

Dance videos – the dominant form of “straight” or mainstream TikTok – have been key to Charli’s rise and the platform’s success. TikTok dances adapt to the constraints of the medium, typically involving forward-facing upper body movements and hand movements referring to the lyrics, sometimes in a playful and naughty way: draw a heart in the air when the lyrics refer to love; roll your hips when they want to put it on What you do with your face is just as important as what you do with your body When I asked Charli what makes a great TikTok dance, she answered without hesitation: “Facial expressions” While dancing, she smiles, she tightens her lips; for a second she looks angry enough to hit you, then she bursts into a sweet smile

Lily Kind, associate director of the Philadelphia Urban Movement Arts studio, told me that she views TikTok dance as a form of folk dance, drawn from teenage culture and black vernacular dance traditions: games. applause like Miss Mary Mack; trendy pop music dances, to songs like Soulja Boy’s “Macarena” and “Crank That”; double Dutch; and even vaudeville-era routines “It’s engaged and playful with the viewer It’s all about improvising composition and pooling – you did that; now I’m going to twist it, flip it and reverse It’s all part of the legacy of black dance in US, ”Kind Said

The legacy of black dance in this country, of course, has also been co-opted and commodified.This effect is exacerbated by the structure of TikTok, which encourages a kind of sharing and reuse without context and, at worst, the 21st century minstrel known as “digital blackface” “If you look at some of the dances on TikTok – the Mop, the Nae Nae, the Hit Dem Folks, the Woah – these were dances that young black people performed in parking lots, barbecues, at home Then they fall into the TikTok hemisphere and become something else, ”says Michele Byrd-McPhee, Founder and CEO of the Ladies of Hip-Hop Festival

Last December, Charli saw a TikTok of two children dancing at Atlanta rapper’s “Lottery (Renegade) K Camp” She had never seen the dance before and assumed they made it up “J did the dude version of the dance, and I guess it did, ”she told me The Renegade was more complex and faster than many TikTok dances; after Charli’s post he became extremely popular High school students staged Renegade dance battles Lizzo did the Renegade; just like Kourtney Kardashian and her son, and Alex Rodriguez (evil) and her daughter Videos tagged #renegade have been viewed 22 billion times

Although Charli never claimed credit for inventing the dance, she became informally associated with it.The creator of the dance was actually Jalaiah Harmon, a 15-year-old black girl from suburban Atlanta. Like Charli, Jalaiah had taken dance lessons from a young age and regularly filmed herself dancing in her bedroom She was laughing before dance class one day when she invented the Renegade choreography She posted it on Instagram , where he got several thousand views The dance finally made its way to TikTok, where it arrived with no context or credit, another meme emerging from the void Jalaiah felt both proud and frustrated watching him take off “I was doing comments under people’s posts, telling them that I had done the dance, but they didn’t really believe it, because I didn’t have a lot of followers on TikTok, ”she told me

As the dancing continued to spread in the app, Jalaiah claimed credit for it in a video that gradually gained traction When Taylor Lorenz recounted Jalaiah’s story in The Times, Charli’s comments have been inundated with people accusing her of being a thief But Jalaiah didn’t want to shame Charli so much as to let the world know that dancing was his invention “Jalaiah has always stood up for Charli The way TikTok was set up, it was unclear who started the dance trend Renegade, says Stefanie Harmon, Jalaiah’s mother

Getting credit made a significant difference in Jalaiah’s life; she has since been hired to work with Samsung and American Eagle, and appeared on The Ellen DeGeneres Show and in a music video for Sufjan Stevens In February, Jalaiah, Charli and Addison Rae Easterling attended the NBA All-Star Game and posted a video in which they all did the Renegade; a few hours later, Jalaiah performed the dance during the halftime show

Kudzi Chikumbu, director of TikTok’s Creator Community, told me the company is working on better ways to award original dances In the meantime, the Renegade scandal has prompted users to find their own solution: quote dance creators in video captions “Now it’s so standardized; when you do a dance you give credit, and if you don’t know who did it then you just have to ask, ”said Charli

This year, the D’Amelios focused on establishing themselves as the first family of TikTok Marc, an entrepreneur and former Republican candidate for the Connecticut State Senate, has more than 7 million followers; her TikTok biography now identifies her as “CEO of the Amelio family” Heidi, a former model, has over 6 million followers Their brand – beautiful family! – does not seem far from reality; in person they have an easy affection for each other Casius Dean, the photographer at the Clubhouse, told me he had recently had dinner with the D’Amelios “I haven’t felt a home environment in so long time, “he told me, looking wistfully.” It made me forget about social media for a minute “

Unlike some young TikTokers who more or less negotiate the world of viral fame on their own, Charli has benefited from having parents who are knowledgeable about business. “I work in New York”, Marc told me. brands throughout my career “The family signed with United Talent Agency, which runs its growing businesses In October, the co-director of UTA’s digital talents division announced that he was leaving the agency to become president of D ‘Amelio Family Enterprises, the family’s attempt to establish themselves as a media business Between them, the D’Amelio sisters have a podcast, book, hit single and multiple ad campaigns Charli, who has repeatedly pledged his love for Dunkin ‘in unsponsored posts, now has a signature drink on the chain. (cold brew with whole milk and three caramel swirl pumps) This summer, Forbes estimated that Charli and Dixie were the second and third highest paying TikTokers, after Addison, with an estimated payout of $ 69 million from mid-2019 to mid-2020

That’s a lot of money, although it’s only a fraction of what JLo does in a year Eager, perhaps, for the kind of recognition and compensation that older entertainment media can deliver , the family began documenting their life in professionally filmed and edited YouTube videos that look like tests for a future reality TV show A recent video traced Charli’s quest to get Dixie a pair of $ 32,000 Dior sneakers for his 19th birthday.The video involves classic reality TV plot points (a prank, a surprise reveal), but Dixie does not externalize his reactions; instead, she keeps quiet The more I watched their YouTube videos, the more I realized that the two sisters, although they are used to opening their lives to viewers, still have a slightly inner quality, part of their personalities. that they keep for themselves It sounds good for their mental health, but maybe not for the assessments

Shortly after my visit, Charli posted two versions of the ‘WAP’ dance In the first one she doesn’t appear at all Instead, the camera is formed on the faces of her friends We are supposed to understand that she is off camera doing the dance for their delighted and scandalized eyes only In the second she performs the dance slowly and balletically The videos were cutting edge TikTok – smart, creative, playful They were viewed over 100 million times each

A few years ago, Amir Ben-Yohanan, the Clubhouse investor, noticed that his four children were “obsessed”, first with Musically and then with TikTok “Like many adults, I have looked down upon I thought they were just messing around, dancing It didn’t seem like a big deal to me, ”Ben-Yohanan told me When his family moved to Los Angeles in 2019, however, he started to meet people who had transformed the social media into a lucrative career “It seemed like the gold rush to me, like the Wild West,” he says. And as far as he knew, the kids were running the show: “They did everything, created the content, engaged in brand deals, did marketing, did public relations “

Hype House, a content house that Charli and Dixie were briefly affiliated with, is a prime example of this.The loose collective of a dozen teenagers and 20-year-olds rented a Hollywood mansion at the end of the year. last year; in just a few weeks, videos tagged #hypehouse have garnered over 100 million viewsSince Vine’s heady days, influencers have seen the value of living and working together But TikTok, where fame comes quickly and is particularly social, drove the overdrive trend “When you have three people in a video together that’s what users want – the content does so much better,” explained Evan Britton “Mainstream Hollywood wasn’t like that People might have acted together, but they didn’t need to be together for their brand “

Life at Hype House is like a teenage dream Members seem to make a living flirting, dancing and playing pranks; their job is basically to maintain their popularity No one ever seems to cook; house gets 15 or 20 Postmates and Uber Eats deliveries per day The group’s incessantly viral posts helped establish the straight TikTok aesthetic – young, pretty, mostly white dancing (The platform has many weirder pockets, older, less white, weird and more absurd, although they tend to have less traction)

Soon after came Sway House, the content mansion of “guys being guys,” as Bryce Hall put it as TikTok’s straight version of femininity – sweet, shy, lots of bare bellies – is familiar, the Sway guys go from frantic aggression to eboy sensibility to boy-band sincerity to ironic ambiguous homoeroticism

The popular TikTok crowd solidified their fame this spring, as everyone was stuck at home I can trace my own overuse to the end of March The more I was afraid to leave my home, the more I got Unexpectedly Invested in the Love Lives and Changing Friendship Alliances of Young TikTok Stars: Were Dixie and Noah a Thing? Did Addison give up on Bryce? My own social universe offered no gossip; of all the losses from the pandemic this was the most insignificant, but I felt it nonetheless The TikTokers stepped in to fill this void “The drama exploded a lot more during quarantine, that’s for sure”, m ‘ said one of the teenage founders of First Ever Tiktok Shaderoom, a popular social media gossip account There were breakups, angry neighbors, arrests, lawsuits – all of it fed the content machine. “It’s like back then with the Kardashians on TV The public knew every week there would be something crazy is going to happen, ”Josh Richards, one of the founding members of Sway House, told me.

Popular TikTok Kids Project Image of Laid-Back Fun and Achievement Part of the fun of their videos is the implicit promise that you too could be at a viral time to join them, hang out in a mansion, and earn money posting content An influx of kids has moved to LUNE to give it a try

Ben-Yohanan, who had no previous Hollywood experience, said he founded the Clubhouse group with the aim of professionalizing the burgeoning content house scene Even so, it can sometimes be difficult to know who, if anything, is responsible Many young influencers are managed by people barely older than they are At least one Clubhouse manager is only 20 years old ; TalentX Entertainment, the company behind Sway House, is run in part by grizzled new media veterans – 23-year-old YouTubers

Earlier this year, Ahlyssa Velasquez left the University of Arizona to focus on making TikTok videos full time.She was the first influencer to move into Clubhouse Next, which was decidedly less glamorous than Clubhouse Beverly Hills – 10 residents shared the five-bedroom home As the head of the house, she was responsible for getting everyone out of bed and keeping everyone’s content quotas up “People think, Oh, she lives in this big mansion and just posts 15 second videos,” she told me “It’s a lot harder than it looks”

And the margins are slimmer than you think: While TikTok may have caught the attention of Gen Z, brands have been slower to advertise on the platform and fees. they offer for promotional TikToks are usually lower than what they pay on Instagram Influencers with 1 million TikTok followers can earn around $ 500 to $ 2000 for a sponsored post After seven months, Ahlyssa left Clubhouse Next, which was removed from the Clubhouse family because it was not generating enough income

In the former celebrity model, the stars were backed by studios and agencies who cared about their enduring appeal.The young stars of TikTok grew up in a world where fame can happen in an instant, but also disappear overnight Trends come and go quickly; even the platforms don’t last (Bryce, 21, who debuted on the live-streaming platform YouNow six years ago, has already outlived three of the sites he posted to) A few TikTok creators are being assimilated into larger, older and more stable forms of media; others will scramble to follow until they lose touch or just lose interest

I spoke with Ahlyssa this fall, as much of California was on fire and Trump again threatened to ban TikTok The terms of a potential deal with Oracle got more complicated by the day Ahlyssa told me she wasn’t following the story too closely She had only been on TikTok for a year and a half, but she was already nostalgic for the old days, before posting was her job, before all of her friends be influencers Back then she was scrolling through her FYP and seeing all kinds of different people doing all kinds of different things Back then the app seemed to be a killer of surprise and fun – anything could happen, anyone could explode Now it was like the same people over and over again: Charli, Hype House, Addison, Sway House She loved them all, but maybe it would be nice if everyone had to start from scratch “TikTok is the bitch -form on which I started, ”she said,“ but I’m ready for the next one ”

This article appears in the December 2020 print edition with the headline “The toughest kids in show business” It was first published online November 20, 2020

L’Atlantiquecom Copyright (c) 2020 by The Atlantic Monthly Group All rights

Charli D’Amelio

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